The Hidden Tax in Google Ads: Paying for Demand You Already Own
For many advertisers, the best-looking part of a Google Ads account is also the most misleading: branded search. Why? Because brand campaigns often produce beautiful ROAS while adding far less incremental value than the dashboard suggests. Users were already searching for you. They already knew your name. In many cases, the ad is not creating […]
The art of not knowing
Andreas Anastasiades
Head of Strategy & Digital
ΤΕLIA & PAVLA BBDO
Help Me Help You
Andreas Anastasiades
Head of Strategy & Digital
ΤΕLIA & PAVLA BBDO
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